Allison Kimmey — Empowered Girls
A Showit site for a bestselling author's book launch — warm, inclusive, and conversion-focused.
Overview
Designed a Showit site for bestselling author Allison Kimmey's Empowered Girls book launch. A site I loved building — the design brief was to make every visitor feel seen.
Client Background
A New York Times bestselling author and body-positive advocate launching a book for young girls. The campaign needed a digital home that reflected the book's inclusive, empowering message.
The Challenge
The site needed to work for two distinct audiences simultaneously — parents making a purchasing decision, and young girls connecting with the message. Most book sites fail one of them.
The Solution
Designed a Showit site with a dual-audience content hierarchy. Visual storytelling led the experience, with the purchase CTA positioned after emotional connection was made, not before.
Results
Dual-audience design successfully serving parents and young readers
Brand-aligned visual language built around the book's message
Designed for launch campaign traffic with clear conversion flow
Skills applied
Tech Stack