Shinar Wellness Beauty
High-end hair and body wellness e-commerce built for the US market.
Client
Shinar Wellness Beauty
Category
E-Commerce Architecture
Stack
Overview
Designed and developed a complete Shopify store for a premium wellness brand — from product taxonomy to post-purchase flow.
Client Background
A USA-founded hair and body wellness brand expanding into the US retail market. High-quality products but no digital presence capable of reflecting the premium positioning.
The Challenge
The brand needed a store that could compete with established US wellness brands — one that felt premium, loaded fast, and converted visitors who had no prior brand awareness.
The Solution
Built a custom Shopify store with a structured product taxonomy, streamlined checkout logic, upsell flow, and post-purchase sequence. Every UX decision was made to reduce friction for a cold US audience.
Results
Full e-commerce infrastructure live and transacting in the US market
Product pages structured to support SEO and paid traffic from launch
Post-purchase flow built to drive repeat purchase from first-time buyers
Skills applied
Tech Stack